At East Dallas Diesel and East Dallas Motorcars, this business was built on passion, hard work, and a genuine love for automobiles. What started in 1979 as a side business by my father while serving in the military has grown into one of Dallas’ premier destinations for custom trucks, luxury SUVs, performance vehicles, and enthusiast-driven inventory.

 

My name is Tony Alberty, Dealer Principal and owner, and like my father, I got into the automotive business while I was in college simply to make extra money. What began as a hustle quickly turned into a lifelong passion and ultimately a family business built around people, relationships, and exceptional vehicles.

 

Today, with over 40 years of combined automotive experience behind us, we proudly serve clients not only in Dallas, Texas, but across the United States and around the world. Whether you are searching for a fully customized diesel truck, a luxury SUV, an exotic weekend toy, or a dependable family vehicle, our mission remains the same:
Deliver an honest, high-quality, service-driven buying experience that exceeds expectations.

 

We are not your typical dealership. We are enthusiasts first. Every vehicle that enters our showroom is hand-selected and carefully evaluated by our team. We are extremely particular about quality, condition, suspension setups, wheel and tire combinations, service history, drivability, and overall presentation. If it does not meet our standards, it does not make the cut.

 

Many of our trucks and SUVs feature thousands of dollars in professionally installed upgrades and accessories, and we pay close attention to how those vehicles are built. From premium suspension systems and wheel setups to performance upgrades and cosmetic details, we believe the difference is in the details.

 

Every vehicle we offer goes through a thorough reconditioning and inspection process and is meticulously detailed before it ever reaches our showroom floor. We take pride in offering vehicles we would personally own, drive, and stand behind ourselves.

 

Over the years, we have built strong relationships with franchise dealerships, wholesalers, builders, and clients across the country. Those relationships allow us to source some of the cleanest, most unique, and hardest-to-find vehicles on the market. If we do not currently have exactly what you are looking for, our team can help locate and build the right vehicle to fit your needs and lifestyle.

 

More than anything, we believe buying a vehicle should be exciting, enjoyable, and personal. We treat our clients like family and strive to create long-term relationships built on trust, transparency, and service after the sale. Whether it is your first truck, your dream build, or your next family vehicle, we are here to guide you every step of the way.

 

When you walk into our showroom, you are not walking into a high-pressure sales environment. You are stepping into a place built by people who genuinely love cars, trucks, and the lifestyle that comes with them.

 

We invite you to come visit our indoor showroom, meet our team, and experience the difference for yourself. We would love the opportunity to earn your business and help you find the perfect vehicle.

 

From our family to yours — thank you for considering East Dallas Diesel and East Dallas Motorcars.

— Tony Alberty
Dealer Principal
East Dallas Diesel | East Dallas Motorcars